A stopover in Qatar

By Elisabeth Lang, eTN | Nov 20, 2010 (eTN) - Qatar is promoting a new 48-hour leisure layover hub for long-haul flights as part of its of developing heritage tourism. In London at the World Travel Market, the Qatar Tourism Authority promoted its new campaign “Experience Qatar in 48 hours - our business is your pleasure” to the travel trade in Europe and in Asia. The campaign has been introduced during international travel exhibitions and special road shows since early this year. “We organize itineraries for many groups that travel between the UK and Asia on the way from London to Singapore, Hongkong, or Australia,” said Val Rozario, operations manager of Take Flight Travel. In UK, we find that many know Qatar as a nation prosperous in oil and gas, but they are learning about Qatar as a travel destination." “Our 48 hours campaign targets passengers on long-haul flights between Europe and Asia enticing them to transit and stop over in Doha, as well as inspiring business visitors in Doha to extend their stay,” said Soha Moussa, Qatar Tourism Authority head of promotions and organizing, “as we meet with UK travel professionals to tell them what Qatar has to offer for the first time."